diff --git a/bcc_core.py b/bcc_core.py
index 909df23..1edc990 100644
--- a/bcc_core.py
+++ b/bcc_core.py
@@ -465,13 +465,13 @@ def suggest_name(data: dict) -> str:
 
 # Word-processor / web artifacts mapped back to ASCII.
 _QUOTE_MAP = {
-    """: '"',
-    """: '"',
+    "“": '"',
+    "”": '"',
     "„": '"',
     "«": '"',
     "»": '"',
-    "'": "'",
-    "'": "'",
+    "‘": "'",
+    "’": "'",
     "‚": "'",
 }
 _JUNK_CHARS = "​‌‍"  # zero-width chars / BOM
@@ -493,7 +493,7 @@ def _normalize_unicode(text: str, notes: list[str]) -> str:
     out = text
     for junk in _JUNK_CHARS:
         out = out.replace(junk, "")
-    out = out.replace(" ", " ")  # non-breaking space
+    out = out.replace(" ", " ")  # non-breaking space
     for smart, ascii_q in _QUOTE_MAP.items():
         out = out.replace(smart, ascii_q)
     if out != text: